Logo # Brand Identity
By Ram Gudipati I have witnessed many companies particularly some of the emerging and established players in the real estate sector changing their logo and releasing full-page newspaper advertisements...
View ArticleAnd now, Brand is innovation.
By Samir Kumar In a recent study, Jeff Dyer and Hal Gregersen have listed 100 such companies where the stock market valuation is significantly higher than the actual cash flows attributable to their...
View ArticleA World Without Brands…
by Bibhash Banerjee Imagine you wake up one morning, follow the same routine you do every day; wash your face with soap, pick up a toothbrush and paste to brush your teeth, wipe your face with a towel...
View ArticleGood design is good business
by Ravi Chavan These words, quoted by long-time IBM Chairman-CEO Thomas Watson Jr., hold relevance even today, perhaps more than ever. In an increasingly competitive business landscape, design is the...
View Article2015: The year of the simple in branding
-by Samir Kumar (Creative Strategist) Why Simple The advent of social media age has left people with less time and lot of information. It’s impacting our lives in ways that we are still grappling with....
View ArticleCorporate Branding in Real Estate
For the last two decades, the real estate industry in India has evolved to the point that leading players have crafted out differentiated positioning and communication angles that are now a part of the...
View ArticleQuick Eat ‘n’ Go Restaurant in today’s times
A younger and richer India is fuelling the dining out industry. In Mumbai specifically, the road-side & take-away culture has been particularly strong, as evidenced by a growing number of QSR...
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